E-Commerce & Direct-to-Consumer Apparel•E-Commerce Development & CRO

Urbanetic — Mobile-First E-Commerce Fashion Storefront

Urbanetic is an Indian trend-first graphic streetwear and printed t-shirt brand. Tyagi Technology engineered their direct-to-consumer store with a focus on frictionless mobile purchasing.

Visit Live Site (urbanetic.in)
WooCommerceWordPress CoreCustom PHP/JSRazorpayShiprocket API
Urbanetic custom graphic apparel and e-commerce shopping experience

The Challenge

Mobile visitors experienced drop-offs during variant selection and checkout. The brand required seamless Cash on Delivery (COD) verification, fast image loading, and instant cart updates.

The Engineering & Strategic Solution

We streamlined the mobile UX by eliminating multistep checkout barriers, optimizing product image formats into WebP, and integrating single-click COD and online payment gateways.

Key Deliverables & Architectural Highlights

Custom mobile-optimized product layout with instant variant switching
Integrated Razorpay and cash-on-delivery order processing
Automated order tracking webhook integration with logistics providers
Dynamic size recommendation modal for reduced return rates

Project Benchmarks & Status

Mobile-First
Checkout Optimization
Verified In Portfolio
Instant
Product Image WebP Delivery
Verified In Portfolio
Automated
COD & Payment Reconciliation
Benchmark Target
Agency Owner Audit Note

TODO for Agency Owner: Insert authenticated 30-day checkout completion rate and transaction volume metrics from store dashboard.

Verified Client Quote

“Our custom apparel store runs seamlessly with zero checkout friction. Tyagi Technology optimized mobile product pages and integrated our payment and COD workflows smoothly.”

Urbanetic Store Operations
Operations & E-Commerce Lead, Urbanetic
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